Published Paper Details:

India's economy has its foundation in micro, small, and medium-sized enterprises (MSMEs) particularly in the textile sector, which also creates employment and exports. In Lucknow, Ada Designer Chikan Studio is an MSME that deals with Chikankari embroidery, a traditional craft that has been given a modern twist through its designs. This is because a large number of businesses are family owned and hence financial information may not be readily available. The main purpose of this research study is to assess the profitability of a case MSME, Ada Designer Chikan Studio in comparison to the MSME textile sector and a subset of MSMEs. Profitability is a function of return on equity (ROE), return on assets (ROA), net profit margin (NPM), and gross profit margin (GPM) when it comes to assessing the financial performance of a company. It also highlights the position of the company in the small and medium-sized textile industry. The findings of the study conducted with the help of fictional data show that Ada Designer Chikan Studio is a very profitable firm and outperforms its peers in many respects. The study admits that the use of simulated financial data is a limitation and expects that further investigation with real data will produce more accurate results.