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The banking sector plays a vital role in the economic development of a country by providing financial services that facilitate savings, investments, and credit facilities for individuals and businesses. In India, public sector banks have been a cornerstone of financial inclusion, offering banking services to millions of customers. One such prominent bank is Bank of India (BOI), which has a strong presence across the country, including Coimbatore City. Established in 1906, Bank of India (BOI) is one of the leading public sector banks in India, known for its extensive range of financial products and customer-centric services. It offers various banking services, including savings and current accounts, loans, credit facilities, online banking, and investment opportunities. Bank of India has a strong presence across the country, with numerous branches in urban and rural areas, including Coimbatore City. Customer satisfaction and awareness are critical determinants in evaluating the performance of financial institutions, especially in the highly competitive banking sector. The Bank of India (BOI), one of the largest public sector banks in the country, plays a significant role in serving the financial needs of millions of individuals and businesses across the nation. Its presence in Coimbatore, a rapidly developing city in Tamil Nadu, makes it a prominent player in the local banking landscape. This study aims to assess the level of customer awareness about Bank of India's products and services and examine their satisfaction with the bank's offerings in Coimbatore city. The research will explore key areas such as the availability of information about various banking products, customer perceptions of the bank's service quality, and factors influencing customer loyalty. By understanding the relationship between customer awareness and satisfaction, this study intends to offer valuable insights for Bank of India to enhance its customer engagement strategies and improve overall service delivery in the region. Through this study, we seek to contribute to a deeper understanding of customer preferences in Coimbatore and provide actionable recommendations that can help Bank of India strengthen its brand image, improve customer service, and drive customer loyalty in an increasingly competitive market.