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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 14 | Issue 3 | Month- March 2026
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Published Paper Details:
Paper Title
Economic Viability and Customer-centricity: A Sustainable Dilemma in Banking
Authors
Biju M, Dr. Shanmugha Priya. Pon
Keywords
Customer-Centric, Sustainable growth, Sustainable dilemma
Abstract
Sustainability is one of the important goals of the business sector to provide service to society through various activities and it makes a positive impact economically, and environmentally on society. Business models for sustainability provide the solution for the social issues and their challenges in various areas. But the motive of business also has to be achieved by business activities. The involvement of customers in business plays a very important role in knowing the present needs of the customer and providing proper service as per the requirements of the market situation. Customer-centric is the latest discussion in the business world to understand the potential customer's preferences and to implement the strategies in business. The present study aims to study the economic viability and customer-centric for sustainable growth in the banking industry.
IJCRT's Publication Details
Unique Identification Number - IJCRT2502819
Paper ID - 278170
Page Number(s) - g940-g944
Pubished in - Volume 13 | Issue 2 | February 2025
DOI (Digital Object Identifier) - http://doi.one/10.1729/Journal.44008
Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Biju M, Dr. Shanmugha Priya. Pon, "Economic Viability and Customer-centricity: A Sustainable Dilemma in Banking", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.13, Issue 2, pp.g940-g944, February 2025, Available at :http://www.ijcrt.org/papers/IJCRT2502819.pdf
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Volume 14 | Issue 3
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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