Published Paper Details:

Abstract: Kumbh Mela, the world's largest religious congregation, has evolved beyond its spiritual roots to become a global symbol of India's cultural heritage, economic potential, and digital transformation. The 2025 Maha Kumbh Mela in Prayagraj witnessed unprecedented participation, with over 500 million devotees, including international pilgrims, dignitaries, and thought leaders. This study examines the socio-economic impact of Kumbh Mela 2025, emphasizing its role in employment generation, tourism growth, and urban development. Additionally, it explores the integration of digital technologies such as AI-driven crowd management, live-streaming, and virtual pilgrimages that have enhanced global accessibility. The research also highlights how Kumbh Mela strengthens India's soft power by fostering international cultural diplomacy and branding it as a premier destination for spiritual tourism. By analysing these multifaceted dimensions, the study offers strategic recommendations for maximizing the festival's sustainability, economic benefits, and digital outreach, ensuring its continued relevance in the modern era.