Published Paper Details:

ABSTRACT In addition to being nutrient-dense, millets also serve as a hedge against a number of uncertainties (food, fodder, fiber, health, etc.). However, due to its nutritional advantages and the fact that its production has decreased recently, millets must be resurrected. To combat malnutrition, customers should be urged to incorporate millets into their daily diet. Therefore, in order to attain healthy food intake and combat a number of health issues facing this generation, it is essential to comprehend consumer acceptability of millet-based products as well as the characteristics influencing consumer purchasing behavior toward millet products. In light of this, the current study was conducted to determine the variables impacting sample customers' purchasing decisions of millet goods and to gauge consumer approval. Consumers' purchase intention and preferences are influenced by price, quality, health-related benefits, and awareness about the product. This paper aims to know and understand the consumer perception of millets and to recognize the factors that influence their purchase.. The factors that were found were categorized as important nutrients, perceived value, and leading a healthy lifestyle. According to the Friedman test, maize was the most popular cereal in Tamilnadu, and there was a significant difference between the mean values of the most nutrient-dense cereals. The report suggests specific tactics based on the results, such as food manufacturing companies introducing a range of millet-based snacks.