Published Paper Details:

Patient relationship management (PRM), which has over riding significance for any business, is no less significant for hospital services. Hospitals are the most important element in any healthcare delivery system. A hospital plays a major role in maintaining and restoring the health of the people. The main Objectives of the study is to examine the working conditions of the Multispeciality hospitals. The study is indent to find satisfaction of Patient relationship towards Hospitals. As far as hospitals are concerned, Coimbatore is filled with clinics and a score of hospitals. In Coimbatore, there are 26 Multispeciality hospitals. Primary data have been collected through issue the questionnaire. Percentage Analysis and Chi-Square test have been used to analyze the data. The results of this study have clearly shown that successful implementation of patient Relationship Management will bring about improve service quality in health organizations. It was also revealed that Personalisation, Interactive Management and Relations with Patient are important components of patient Relationship Management. According to the patient's opinion, the study showed good satisfaction with respect to registration services, doctor services, nurse services, lab services and pharmacy staff services.