Published Paper Details:

The increasing environmental concerns and rising fuel costs have driven the demand for alternative fuel technologies in the automotive sector. This study explores consumer perception towards CNG-fueled bikes in Bajaj, with a special focus on Coimbatore, a city known for its industrial growth and environmentally conscious consumers. The research examines consumer awareness, purchase intentions, and key factors influencing the adoption of CNG bikes, including demographic influences, environmental concerns, economic benefits, and perceived performance and safety. Using a mixed-method approach, the study incorporates both qualitative and quantitative data, employing statistical tools such as ANOVA, regression, and Chi-Square tests. The findings reveal that while consumers recognize the environmental benefits and cost-effectiveness of CNG bikes, concerns over infrastructure, limited refueling stations, and performance issues hinder adoption. The study highlights the need for targeted awareness campaigns, improved infrastructure, and government incentives to promote the use of CNG-powered two-wheelers. Manufacturers like Bajaj should focus on consumer education, emphasizing long-term savings and enhancing marketing strategies to drive demand. This research provides valuable insights for automobile manufacturers, policymakers, and environmental advocates to support the transition towards sustainable two-wheeler transportation in India.