Published Paper Details:

CSR activity in advertising is not just a scheme for social welfare; in recent eras, it's a pedestrian process to create a brand image among viewers and consumers. This research paper is primarily based on secondary data which aims to identify the correlation between Corporate Advertising and Corporate Social Responsibility in modern advertising trends. The study also emphasizes how advertisers create brand awareness under the spectrum of their products by promoting social messages for society. The study also includes a historical analysis of CSR (Corporate Social Responsibility) advertising and its creative approach to promoting a brand by conveying a social message to the viewer. This research also analyzed the active participation and involvement of corporate brands in the nation-building activity by the triple bottom line concept which is people, profit, and planet. During COVID-19 along with the government's social awareness campaign, a few brands also contributed with some corporate social campaigns are also taken into account. India is a developing country and the maximum population of this country is youth. The study also refers to the impact of Corporate Social Advertising on youth and how these advertisement leads to behavioral changes as well as sales generation are also being discussed.