Published Paper Details:

This study examines the impact of AI-powered financial tools on investment decisions in the IT sector, focusing on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE). By leveraging statistical analyses such as Descriptive statistics and ANOVA models the research explores how socioeconomic factors, financial literacy, and risk tolerance influence AI adoption among investors. Findings indicate that younger investors (18-25) are more likely to use AI tools, while factors like occupation and education show no significant impact. Additionally, financial literacy levels vary, highlighting the need for targeted investor education. The study also finds that AI usage does not significantly influence risk preferences, suggesting its potential in reducing investment biases. The research underscores the importance of improving AI accessibility and financial education to enhance investor decision-making. The findings provide valuable insights for financial institutions, policymakers, and AI developers to optimize AI-driven investment strategies in the evolving stock market landscape.