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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 14 | Issue 3 | Month- March 2026
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Published Paper Details:
Paper Title
EVALUATING THE EFFECTIVENESS OF INFLUENCER MARKETING: IMPACT ON CONSUMER BEHAVIOR, BRAND AWARENESS, AND PURCHASE INTENTIONS
Authors
Dr. Ruchira Sen
Keywords
Influencer Marketing, Consumer Behaviour, Brand Awareness, Purchase Intentions, Digital Engagement.
Abstract
This study aims at analyzing the efficiency of a relatively new and promising marketing strategy influencer marketing to explain consumers' behaviour, build brand familiarity and create purchase intentions. Using metrics and consumers' responses, the work displays how influencers assist in enhancing brand credibility and trust. It highlights that endorsement from influencers matter where consumers spending their time and spending their money socially, especially digital natives. Further, the study looks at these two factors, namely the content authenticity and the appropriate platform in achieving highest campaign outcome. The findings highlight the role of identifying proper influencers for cooperation, as well as explore the ways of achieving increased marketing performance and consumers' loyalty.
IJCRT's Publication Details
Unique Identification Number - IJCRT2502599
Paper ID - 276681
Page Number(s) - f113-f117
Pubished in - Volume 13 | Issue 2 | February 2025
DOI (Digital Object Identifier) -
Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Dr. Ruchira Sen, "EVALUATING THE EFFECTIVENESS OF INFLUENCER MARKETING: IMPACT ON CONSUMER BEHAVIOR, BRAND AWARENESS, AND PURCHASE INTENTIONS", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.13, Issue 2, pp.f113-f117, February 2025, Available at :http://www.ijcrt.org/papers/IJCRT2502599.pdf
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Volume 14 | Issue 3
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March 2026
Volume 14 | Issue 3
Last Date :
31-Mar-2026
Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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