Published Paper Details:

The rapid rise of cryptocurrency as an alternative investment has garnered significant attention among investors. However, its adoption in Coimbatore remains relatively unexplored. This study aims to analyze investor behavior toward cryptocurrency in Coimbatore by examining their awareness, challenges, and the key factors influencing their investment decisions. The questionnaire comprises 253 variables, with independent variables including risk and return, awareness of technology, trading experience, and behavior towards future growth, while the dependent variable is investment behavior in cryptocurrency. The study employs statistical tools such as ANOVA and regression analysis. The findings indicate that educational qualification significantly impacts the ease of navigating cryptocurrency platforms and the biggest challenges faced by investors. However, it does not significantly influence primary concerns related to cryptocurrency. Regression analysis shows that risk and return, awareness of technology, trading experience, and behavior toward future growth collectively explain 85.9% of investment behavior, while 8.6% remains unexplained by other factors. The study provides valuable insights into the factors influencing cryptocurrency investment and offers recommendations for improving investor confidence and market growth in Coimbatore.