Published Paper Details:

The Indian automotive sector is witnessing a transformative shift towards electric vehicles (EVs), driven by concerns over sustainability, fuel costs, and energy efficiency. However, challenges such as range anxiety, high initial costs, and insufficient charging infrastructure continue to hinder the widespread adoption of EVs. This study explores consumer preferences for electric and fuel-powered vehicles in Coimbatore, focusing on factors like cost efficiency, environmental impact, and government policies. Using data collected from 263 respondents, the research examines the impact of income, age, and gender on EV adoption attitudes. The findings indicate no significant association between income or age and preferences for EVs. Gender, however, shows a notable difference in the perception of government investment in EV infrastructure, with males expressing stronger support. Despite these variations, the overall consumer response to EV adoption is relatively consistent. The study suggests that EV adoption initiatives should target broad demographics and prioritize the expansion of charging infrastructure. Additionally, both male and female consumers should be engaged in discussions about EV infrastructure development to foster a more sustainable and inclusive transportation ecosystem. This research offers valuable insights for policymakers, manufacturers, and marketers aiming to accelerate EV adoption in Coimbatore and similar urban settings.