Published Paper Details:

Access to affordable housing finance remains a significant challenge in rural India, particularly for the Economically Weaker Sections (EWS) and Low-Income Groups (LIG). Despite government initiatives like Pradhan Mantri Awas Yojana (PMAY), rural borrowers face difficulties due to lack of formal income documentation, high credit risks, and limited banking infrastructure. This study, conducted in Coimbatore District, Tamil Nadu, examines the interest rates, fees, and challenges faced by borrowers in obtaining home loans. Using chi-square and ANOVA tests, the findings reveal that occupation influences loan application experiences, while age significantly impacts the understanding of loan terms and approval complexity. Older borrowers struggle more with these processes compared to younger ones. The study suggests enhancing financial literacy, simplifying loan procedures, and providing personalized support to improve accessibility. By adopting these measures, financial institutions can bridge the housing finance gap in rural areas.