Published Paper Details:

This paper examines the fundamental transformation of India's market structure from traditional monopolistic competition to platform-based economies, focusing on the period 2019-2024. The research analyzes how digital platforms have reshaped competitive dynamics in the Indian market through network effects, economies of scale, and data-driven strategies. Drawing on comprehensive market data and case studies of major platforms like Zomato, Flipkart, and Paytm, we investigate the drivers and implications of this transition. Our findings indicate that India's digital economy, projected to reach USD 1 trillion by 2028, is characterized by increasing platform dominance and "winner-takes-all" dynamics. The study reveals how regulatory frameworks, particularly through the Competition Commission of India's interventions, are evolving to address the unique challenges posed by platform economies. This research contributes to the growing literature on digital market dynamics in emerging economies and provides insights for policymakers navigating the complexities of platform-based competition.