Published Paper Details:

The fashion industry has long been associated with rapid trends, excessive waste and environmental degradation. From runway to wardrobe, the word 'sustainability' is no longer a faint whisper but a clarion call for change in the fashion industry. As the detrimental environmental effects of 'fast fashion 'become clearer and consumers grow increasingly eco-conscious, the future of fashion must navigate toward greener pastures. As consumer awareness of the environmental and social impact of fashion grows, there is an increasing demand for sustainable practices. This research paper explores the integration of sustainable development in e-commerce for apparel and accessories, aiming to provide insights into the challenges, opportunities and strategies for navigating the future of fashion in a more environmentally and socially responsible manner. By examining the current state of sustainable development in e-commerce for apparel and accessories, this research aims to provide a comprehensive understanding of the challenges and opportunities faced by stakeholders in the fashion industry. The insights gained from this study can guide future strategies for sustainable fashion practices, contributing to the ongoing global efforts towards a more responsible and ethical fashion ecosystem.