Published Paper Details:

The Indian logistics industry is undergoing a transformative shift with the rapid adoption of digital freight marketplaces. These platforms leverage advanced technologies such as Artificial Intelligence (AI), Internet of Things (IoT), and data analytics to optimize freight management, streamline transportation, and enhance operational efficiency. Digital freight marketplaces connect shippers, carriers, and logistics providers on a unified platform, reducing empty miles, improving vehicle utilization, and minimizing delays. This paper explores the evolution of digital freight solutions in India, analyzing their impact on cost reduction, environmental sustainability, and supply chain resilience. The study highlights key players such as Blackbuck, Rivigo, and TruckSuvidha, detailing their technological innovations and service models. Furthermore, the paper evaluates government policies like FASTag and e-way bills that facilitate digital transformation in the freight sector. Despite notable advancements, challenges such as data security risks, infrastructure limitations, and adoption barriers persist. The review concludes with recommendations for improving digital freight platforms through enhanced data integration, predictive analytics, and policy support to establish a robust and efficient logistics network in India.