Published Paper Details:

The rapid growth of e-commerce has transformed the retail landscape in India, particularly in urban centers like Bengaluru. A multitude of demographic variables exert influence on an individual's inclination to engage in online purchasing activities. Age, for instance, often correlates with digital literacy and adoption rates, with younger demographics typically exhibiting greater comfort and familiarity with online platforms. Income levels also play a pivotal role, as higher disposable incomes may translate to increased purchasing power and a greater willingness to spend on online goods and services. This research paper aims to evaluate the influence of various demographic factors on online buying behaviors among consumers in Bengaluru. By analyzing age, gender, income, education, and occupation, this study seeks to provide insights into how these factors shape online shopping preferences and habits. An online survey of 513 respondents from different parts of Bangalore gave an insight into the influence of demographic factors influencing online buying. The findings will be beneficial for e-commerce businesses, marketers, and policymakers aiming to understand consumer behavior in the digital marketplace to develop marketing strategies to targeted towards specific group of consumers