Published Paper Details:

In light of the growing importance of environmental sustainability, the transition to renewable energy sources like solar energy has become crucial. Solar products, which harness solar energy for various applications, hold significant potential in addressing energy needs while minimizing environmental impact. However, the widespread adoption of these products is heavily influenced by consumer awareness and understanding of their benefits and functionality. This study examines how demographic variables such as age, monthly family income, and educational qualification impact consumer awareness of solar products. Using a descriptive and exploratory approach, the research gathered data from 120 participants in Haryana through a structured questionnaire. The analysis, which includes Chi-square tests and descriptive statistics, reveals significant associations between consumer awareness and demographic factors. Younger consumers, those with higher income, and individuals with higher educational qualifications are more likely to be informed about solar products. The findings emphasize the need for targeted education and outreach to enhance awareness, promoting the adoption of solar energy solutions for a more sustainable future.