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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 14 | Issue 3 | Month- March 2026
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Published Paper Details:
Paper Title
IMPACT OF MOBILE MARKETING ON RETAIL SHOPPING AT LULU HYPERMARKET WITH REFERENCE TO COIMBATORE CITY
Authors
Mr Varun.G, Dr Lavanya M.R
Keywords
Mobile marketing,Retail shopping,Lulu Hypermarket,Customer Engagement,Purchasing Behavior,Mobile apps.
Abstract
The advent of mobile marketing has revolutionize the retail industry, transforming how clientele interact with customers and influence their purchasing decisions. This study research the impact of mobile selling on retail shopping at Lulu Hypermarket, rivet on customer interlocking, purchasing behavior, and overall shopping experience. The research probe respective mobile selling scheme, include mobile apps, SMS forwarding, social media campaigns, and location-free-base marketing, to assess their potency in push sale and heighten customer loyalty. By analyze client feedback and sales agreement data point, the study spotlight the function of mobile selling in creating personalized shopping experience and further substantial-meter fundamental interaction. The determination provide valuable perceptivity for retailer looking to optimize their peregrine selling scheme and adapt to evolve consumer preferences in a competitive market.
IJCRT's Publication Details
Unique Identification Number - IJCRT2501757
Paper ID - 276451
Page Number(s) - g587-g594
Pubished in - Volume 13 | Issue 1 | January 2025
DOI (Digital Object Identifier) - http://doi.one/10.1729/Journal.43417
Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Mr Varun.G, Dr Lavanya M.R, "IMPACT OF MOBILE MARKETING ON RETAIL SHOPPING AT LULU HYPERMARKET WITH REFERENCE TO COIMBATORE CITY", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.13, Issue 1, pp.g587-g594, January 2025, Available at :http://www.ijcrt.org/papers/IJCRT2501757.pdf
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Volume 14 | Issue 3
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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