Published Paper Details:

The agricultural sector is the backbone of many economies, providing livelihoods for millions and ensuring food security globally. However, it faces persistent challenges that undermine its growth and sustainability. One of the most pressing issues is the detrimental role of intermediaries or middlemen in the supply chain. In traditional agricultural systems, intermediaries dominate the value chain, exercising control over pricing, distribution, and market access. This often results in significant inefficiencies, including unfair pricing, wastage, and limited market reach for farmers. Consequently, farmers, who bear the labour-intensive burden of production, receive only a minimal share of the profits. These inefficiencies perpetuate income disparity and exploitation, leaving farmers vulnerable to economic instability. This emerges as a pioneering solution to address these systemic issues, fostering a transparent, equitable, and sustainable agricultural ecosystem. By leveraging technology and innovation, this empowers farmers to regain control over their livelihoods, ensuring fair pricing, improved market access, and sustainable practices