Published Paper Details:

This study examines customer satisfaction with Samsung mobile phones in Coimbatore City, focusing on product features, quality, and service. As the mobile phone market continues to expand, Samsung's innovation in technology has contributed significantly to customer loyalty. Using a descriptive research design, the study surveyed 150 respondents in November 2024 to explore factors influencing satisfaction, including camera quality, display, durability, and network connectivity. The findings show that camera quality, display, and durability were highly valued, with network connectivity being the most important factor for overall satisfaction. Additionally, there was a significant relationship between customer satisfaction and age, particularly concerning mobile features, but customer service satisfaction was independent of age. The study concludes that Samsung's technological innovations and user experience are key drivers of customer satisfaction in a competitive market.