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Technological intervention in the business world has completely revamped the way businesses are done. Today we live in a digital economy and do transactions through digital markets. Digitalization of business world has benefitted both, the firms as well as the consumers. Doing business through digital platforms while is convenient and much cheaper for the businesses, it also opens a plethora of choices for purchasing goods and services for consumers. The dual benefit feature of digital markets functioning through digital platforms have made digital economy florish like never before. While all is good with the digitalization of doing business, there are however concerns as to the protection of interest of consumers as well as the competing firms. While dealing with these concerns is not new to any competition authority, dealing with such concerns in digital markets is certainly a challenge. The challenge lies in the untravesed contours of the digital world. The digital world though appealing, is not not insulate to the vices of unfair business practises. Digital Markets, a result of digitalization of business, are a new concept and have unique charateristics unknown in the scenario of traditional markets. Technology upgrading every minute makes it difficult to study the these markets and their possible outcomes on consumers, businesses and the economy as a whole. This opaqueness offers a breeding ground for unfair practises to flourish making the consumers vulnerable and existing competition between firms ,unfair and unjust. The traditional markets stand replaced by digital markets which work in complex webs of network effects and data mining. These markets functioning through digital platforms involve multiple players at the same time making analyses of the effect of any unfair business practice extremely difficult for competition authorities. The criteria for determining dominance and its adverse effect on the market have changed making the traditional tools ineffective to curtail any unfair business practice. The integration of technology into our daily lives and the all-pervasive nature of it has made the impact of anti-competitive conduct in Digital Markets a topic of discussion among governments and policymakers. Much research is being conducted by policymakers and various organizations in studying the negative impact of these technological innovations on markets and their way of doing business, as well as consumers and other competing firms. A basic understanding of the functioning of these markets has made it clear that the existing competition regime with its enforcement tools is ineffective in identifying and controlling the anti-competitive business practices in the digital markets. it is suggested by policymakers and lawmakers to either revamp the existing competition enforcement regime or frame a new competition regime that is adaptable to the challenges of technological innovations and use.