Published Paper Details:

The rapid growth of online ticket reselling platforms has changed the face of the event ticketing industry, bringing about both opportunities for consumers and new challenges for equitable market access. Designed to provide a secondary marketplace for event tickets, platforms like StubHub, Ticketmaster Resale, and Vivid Seats have grown dramatically, bringing along with them complex dynamics around pricing, accessibility, and fraud. This review paper examines the present landscape of event ticket reselling, analyzing economic, technological, and regulatory factors that define this market. Important findings point out that even though reselling platforms improve the efficiency and flexibility of the market through dynamic pricing and real-time sales, such mechanisms often inflate prices and decrease accessibility for ordinary fans. Moreover, technologies like bots and automated purchasing systems increase artificial scarcity, raising ethical issues related to ticket availability and fair access. The paper also addresses the weaknesses of current anti- scalping laws and the fragmented approaches of the regions, which often fail to address cross-border resale practices.