Published Paper Details:

AI has revolutionised the media industry by making content creation, curation, data analysis, advanced advertising techniques easy and possible. It also altered the workplace dynamics, replaced humans in certain job roles, and created some ethical issues. This study explores the ethical implications of AI-assisted creative writing in media and in literature, a growing field where artificial intelligence tools are an alternative for human creativity. The study clearly states the ethical concerns arise on the authorship, originality, copyright, bias, and the social and cultural impact of AI in creative writing. The methodology was adopted by analysing existing literature and case studies of current AI applications in writing. This research's sole objective is to provide a comprehensive overview of the ethical challenges faced by content creators, media persons and society. It concludes with a discussion of potential frameworks and guidelines to address these issues responsibly in future.