Published Paper Details:

The evolving landscape of Indian higher education calls for innovative approaches to institutional management, with media and mass communication emerging as critical tools for success. This study investigates the role of strategies like social media campaigns, newsletters, webinars, and digital platforms in enhancing management efficiency, student engagement, and academic outcomes. Using a mixed-methods approach, data was collected through surveys, interviews with administrators and faculty, and content analysis of media practices in public and private institutions. Findings reveal the significant impact of media strategies on institutional branding, stakeholder collaboration, and data-driven decision-making, with mediating factors such as digital literacy programs and communication teams amplifying their effectiveness. However, challenges like technological gaps, resource constraints, and socio-cultural barriers continue to hinder widespread adoption. By addressing critical gaps in the Indian context, this research provides valuable insights for policymakers and educators, emphasizing the importance of communication strategies as a cornerstone for sustainable growth and innovation in higher education.