Published Paper Details:

Social media platforms have emerged as powerful tools for disseminating information and increasing public knowledge on diverse subjects, including sustainability. This paper examines the pivotal role of social media information systems in raising awareness about sustainability among various demographic groups, particularly the youth, who represent the most active users of these platforms. By utilizing the interactive and dynamic capabilities of social media the study aims to evaluate its effectiveness in educating individuals on sustainable practices, environmental conservation, and responsible resource utilization. To achieve this, a pilot study was conducted using a structured questionnaire as the primary tool for data collection. This survey assessed the extent of general awareness and knowledge about sustainability among social media users. The findings identified the strengths and limitations of social media in promoting a more sustainable mindset. Ultimately, this research emphasizes the potential of social media as a catalyst for promoting environmental awareness and empowering communities to adopt sustainable practices.