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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 14 | Issue 2 | Month- February 2026
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Published Paper Details:
Paper Title
The Study on the Influence of Social Media in Consume Purchasing Behavior
Authors
Ms.Neena R Krishna, Akshay Pradeep
Keywords
Social Media, Consumer Behavior,Brand recognition,Advertising Customer purchasing decisions
Abstract
Social media has become a vital part of peoples' lives in the twenty-first century by offering a forum for communication and information exchange. As a result, it has a big impact on customer purchasing decisions by increasing brand recognition and memory through constant advertising. The purpose of this study is to investigate how consumers make purchases in relation to social media. Using a robust sampling technique, the study combined secondary data from 14 conference articles with primary data from 130 replies to a structured questionnaire. To look at the correlations between the variables, statistical analysis was done using SPSS software, specifically chi-square and factor analysis. The results demonstrate how social media strengthens the bonds between companies and customers.
IJCRT's Publication Details
Unique Identification Number - IJCRT24A6115
Paper ID - 264450
Page Number(s) - k1-k11
Pubished in - Volume 12 | Issue 6 | June 2024
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Ms.Neena R Krishna, Akshay Pradeep, "The Study on the Influence of Social Media in Consume Purchasing Behavior", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 6, pp.k1-k11, June 2024, Available at :http://www.ijcrt.org/papers/IJCRT24A6115.pdf
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Volume 14 | Issue 2
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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