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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
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Published Paper Details:
Paper Title
Factors Driving Investor Satisfaction in Mutual Funds: Insights from Marketing Mix and Financial Education
Authors
VIDHI TRIVEDI, DR. SNEHAL PATEL
Keywords
Investor, mutual funds, marketing, financial education, promoter.
Abstract
Investor satisfaction is a key determinant of success in the mutual fund industry. This paper examines the role of marketing mix elements--product, price, place, and promotion--and financial education initiatives in shaping investor satisfaction. By analyzing survey data from 1,000 investors and applying factor analysis, the study identifies critical attributes influencing satisfaction. The findings highlight the importance of branding, content marketing, and educational programs in fostering trust and loyalty. Recommendations are provided for mutual fund companies to enhance their marketing and education efforts.
IJCRT's Publication Details
Unique Identification Number - IJCRT2412961
Paper ID - 275037
Page Number(s) - i726-i729
Pubished in - Volume 12 | Issue 12 | December 2024
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
VIDHI TRIVEDI, DR. SNEHAL PATEL, "Factors Driving Investor Satisfaction in Mutual Funds: Insights from Marketing Mix and Financial Education", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 12, pp.i726-i729, December 2024, Available at :http://www.ijcrt.org/papers/IJCRT2412961.pdf
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Volume 14 | Issue 3
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March 2026
Volume 14 | Issue 3
Last Date :
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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