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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)

International Peer Reviewed & Refereed Journals, Open Access Journal

IJCRT Peer-Reviewed (Refereed) Journal as Per New UGC Rules.

ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013

Call For Paper - Volume 14 | Issue 3 | Month- March 2026

Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 7.97 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(CrossRef DOI)

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  Published Paper Details:

  Paper Title

Sustainable Marketing: A Global Imperative

  Authors

  Dr. Romita Popli,  Dr. Reema Dehal

  Keywords

Sustainability, Sustainable Development Goals (SDGs), Sustainable Marketing, Demarketing, Social Marketing

  Abstract


Sustainability and sustainable development have become household terms in the present times. Gone are the days of luxury for a few and penury for the many. Today, it has come to be accepted that global ecology and economy are highly intertwined. The age-old Indian principle of the entire world being regarded as one family: "Vasudhaiva Kutumbakam" has been globally acknowledged and accepted. The developed world is now forthcoming in meeting the developmental needs of the developing nations by sharing sustainable technology to solve ecological problems and offering financial support for cooperative research. Thus, sustainability can be achieved as a global goal by the coordinated, conscientious and collaborative efforts of all the stakeholders viz. industry, government, environmentalists, consumers and society at large, across the world. Sustainability has become a virtue of the 21st century that must be imbibed by each and every individual, for each one of us have the capacity and onus as well to conserve our environment and resource endowments for the sake of future generations. The individual contribution of various stakeholders in the form of mindful production and consumption will collectively help in making long strides on the pathway of sustainability.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2412905

  Paper ID - 274879

  Page Number(s) - i267-i272

  Pubished in - Volume 12 | Issue 12 | December 2024

  DOI (Digital Object Identifier) -    http://doi.one/10.1729/Journal.42797

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Dr. Romita Popli,  Dr. Reema Dehal,   "Sustainable Marketing: A Global Imperative", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 12, pp.i267-i272, December 2024, Available at :http://www.ijcrt.org/papers/IJCRT2412905.pdf

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Call For Paper March 2026
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ISSN and 7.97 Impact Factor Details


ISSN
ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
ISSN
ISSN and 7.97 Impact Factor Details


ISSN
ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
ISSN
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