Published Paper Details:

Online e-commerce shopping is the practice of buying products and services from dealers using the Internet, which has grown tremendously in the last ten years. E-commerce makes it easy for customers to shop from home and is accessible anytime, anywhere. Online shopping has become a popular and convenient option for many people in India due to this trend's enormous development. This study aims to ascertain how consumers view online purchasing and how demographic variables affect their opinions. Using a straightforward sampling technique, a Google Forms questionnaire was used to gather data from 74 respondents. The findings indicate that the majority of consumers are generally happy with their online transactions and prefer online purchasing over traditional means. However, lack of ability to physically verify things and worries about disclosing private information, like debit or credit card numbers, continue to be major obstacles. Respondents said they were generally satisfied with internet purchasing despite these difficulties. The survey also emphasizes how age, gender, marital status, family size, and wealth all have a big impact on Indian consumers' online buying habits. These results offer insightful information for further study and real-world applications aimed at comprehending and enhancing the online buying experience.