Published Paper Details:

Abstract: - Karnataka, one of the most progressive and well-developed industrial states in the country, is focused on development of trade and service sectors, through various initiatives and policies. It is home to several forts and architectural marvels and is blessed with a rich cultural heritage of over 1500 years. Other diverse visitor attractions include pilgrim sites, coastal landscape, wildlife / national parks, Eco Tourism, Wellness Tourism - Alternate Lifestyle/ Yoga, Voluntary Tourism and Adventure Tourism. Over the years, Karnataka has also emerged as a strong contender in the global market for Business Tourism. The State has been ranked as the 4th preferred destination among domestic tourists and is the 3rd preferred destination for attracting investments in the tourism sector. Tourism has the potential to empower industry, it needs to focus on how to bring this about. Understanding tourists and tourism processes is the first stage to empowering the local community to make informed and appropriate decisions about their tourism development. Considerable investments are required in communication and trust building between the actors in tourism. In this context the study brings the Present Scenario of tourism industry which made Karnataka a Tourism entrepreneurship "Hub" and it provides the entrepreneurship opportunities and domains in tourism and travel industry, to make successful development of tourism is necessary to understand the opportunities of entrepreneurship. The study provides deep insights into the Challenges and opportunities faced by the tourism entrepreneurs in Karnataka.