Published Paper Details:

: Product packaging has historically been one of the key marketing strategies for influencing and communicating with consumers. The first thing people see about a product is its packaging, which communicates the brand's message and explains why it stands out from the competitors. The packaging of luxury products is another level of packaging, which requires a more appealing effect. It is produced with the use of luxury and high-quality resources, unique design, and deep or complex details to create unforgettable feelings and experiences for the customer. Luxury packaging in a specialty product gives the customer a sense of emotion, a sense of feeling and connects the customer emotionally with the brand. Hence, the researchers felt there was a strong case for carrying out the current research to understand the impact of luxury product packaging on consumer behavior. The main objective of the research is to understand the impact of luxury product packaging on consumer purchasing behavior with reference to luxury perfumes. The data was collected through primary sources (questionnaires). This study has adopted the questionnaire from past studies and purposive sampling technique was used to choose the respondents. The current study revealed on the various packaging elements that influence consumer purchasing behavior regarding luxury perfumes among the customers those who are living in Muscat, Oman and determined the most important packaging factors influencing consumer purchasing behavior when it comes to luxury perfumes.