Published Paper Details:

Quick commerce (also Q-commerce) or the delivery of everyday essentials (typically groceries) in 10-30 minutes is already prevalent in major global markets. US based Go puff, set up in 2013, delivers groceries in 30 minutes and is valued at $15 billion. A clutch of new entrants such as Berlin-based Gorillas and U.K.'s Zapp are already quite popular in their areas of operations, and are now looking to corner a bigger slice of the Q-commerce market. The trend is fast catching up in India as well; the local quick commerce segment is a veritable mix of new players such as Zepto, which is building its business to specifically service instant deliveries, and established ones like Blinkit (formerly Grofers) that have completely rejigged their branding and positioning and are taking aggressive bets on the category. The online shopping made everything possible today as we can get desired products within a day and the customers though process and buying behaviour also drastically changed after introducing online shopping apps. The prior planning method was replaced with instant planning and the delivery time also significantly reduced to days to hours preferable within 1 hour. Q-Commerce, also referred to as quick commerce, it is a type of E-Commerce and It is a unique business model where the delivery of goods and services is done within 30-40 minutes of ordering. It originally started with food delivery and it still represents the largest chunk of the business. It focuses on the micro to smaller quantities of fewer goods ranging from groceries, stationeries, personal hygiene products, to over-the-counter medicines. It's also a great fuel to encourage gig employment to youth in the country where they can earn while learn as students and competitive job aspirants.