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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
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Published Paper Details:
Paper Title
A Comparative Study of Growth, Challenges, and Opportunities in the FMCG Sector of the Rural Market in India
Authors
Dr Harish Sharma
Keywords
Fast-Moving Consumer Goods (FMCG), Rural development, E-commerce and Digitization, Government Initiatives, Price Sensitivity
Abstract
India's rural markets present a significant opportunity for the Fast-Moving Consumer Goods (FMCG) sector. This study examines the comparative growth, challenges, and opportunities in the FMCG market of rural India, a segment often characterised by high potential but underserved markets. Despite the promising growth due to rising incomes, infrastructure improvements, and government support, FMCG companies face challenges in distribution, price sensitivity, and product penetration. The research analyses the major drivers of growth, the strategies employed by FMCG companies to overcome challenges, and the future outlook for rural markets. Key challenges such as logistics, consumer awareness, and competition are discussed. The paper provides insights into how companies can capitalise on these opportunities through product innovation, supply chain improvements, and leveraging technology.
IJCRT's Publication Details
Unique Identification Number - IJCRT2411067
Paper ID - 271596
Page Number(s) - a547-a553
Pubished in - Volume 12 | Issue 11 | November 2024
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Dr Harish Sharma, "A Comparative Study of Growth, Challenges, and Opportunities in the FMCG Sector of the Rural Market in India", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 11, pp.a547-a553, November 2024, Available at :http://www.ijcrt.org/papers/IJCRT2411067.pdf
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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