Published Paper Details:

The way youth consume media has changed drastically with the onset of digitization in the country. The Indian youth now have unprecedented access to various global platforms with the proliferation of streaming platforms - Netflix, Amazon Prime Video, Disney+ Hotstar - and high-speed internet. In India where traditional media continue to have cultural significance, young Indians are increasingly turning to various digital media channels for the convenience and freedom of choice these platforms offer. They can consume media on their phones, laptops, and tablets, anytime, anywhere at their convenience. Youth currently interact with one or more media platforms, primarily daily. It helps the students improve their decision-making abilities, solve issues, and develop their attitudes, beliefs, and skills. This study examines the media literacy behaviors of higher education students at universities in Haryana. By understanding how students navigate and interact with different media platforms, the research aims to uncover patterns of media consumption. This would help to learn the impact on their academic, and personal lives, and the development of critical thinking skills. The findings underscore the importance of integrating media literacy into the educational curriculum. By incorporating media literacy into pedagogy, educators can better equip students with the skills needed to critically