Published Paper Details:

This study explores innovative marketing approaches aimed at enhancing tourism experiences in Assam, a state rich in biodiversity and cultural heritage yet often overlooked by travelers. Despite its vast potential, many tourist destinations in Assam remain underrated, limiting economic growth and local community development. This research examines the geographical and cultural significance of these hidden treasures, emphasizing the need for effective marketing strategies to promote them. By identifying challenges in current promotional efforts and understanding traveler preferences, the study aims to propose targeted marketing strategies that highlight Assam's unique attractions. Additionally, the research addresses issues of tourist awareness and engagement, aiming to create a more informed visitor base. This involves examining successful marketing practices from other regions to inspire innovative approaches in Assam. The study also delves into potential tourism development opportunities, focusing on sustainable practices that benefit both the environment and local economies. Moreover, it highlights the challenges faced in promoting these destinations, such as inadequate infrastructure and limited resources, while emphasizing the importance of conservation efforts. The findings are expected to contribute significantly to tourism policy discussions and help stakeholders create a robust framework for enhancing tourism in Assam. Ultimately, this research aims to position Assam as a key player in India's tourism landscape, benefiting both visitors and local communities through increased awareness and engagement.