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ABSTRACT Social media has become a daily habit in the lives of many people. People of all age groups participate in social media and an average Indian spends around 2.8 hours a day on this activity. People can express their concerns and share their thoughts on social media. When it comes to understanding social media, one must first understand the concept. Users can communicate with each other, share information, ideas, thoughts, photos and videos through online services called "social media". To access content, share content with other users of the social media platform, and chat with other users of the social media platform, one must first register for an account and then log in to the account. Facebook, Twitter, WhatsApp, Snap Chat, Telegram, and LinkedIn are just a few of the most popular and trending social networking sites today, especially because most of these social networking sites have a non-conformist user base. In India, youth between the ages of 13 and 19 constitute 35% of all social media users (Statista, 2022). The majority of Facebook and Instagram users in India are between the ages of 18 and 24. In this study, we take a descriptive and analytical stance while discussing social media and its good and bad impact on young people. We rely on MAXQDA, a multi-content analysis tool, to reach our conclusions. We discuss all aspects of social media, including its positive and negative impacts. We focus on specific areas such as business, education, society, and youth.