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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 13 | Issue 12 | Month- December 2025
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Published Paper Details:
Paper Title
THE POTENTIAL OF BLOCKCHAIN TECHNOLOGY IN TRANSFORMING DIGITAL ADVERTISING
Authors
Mr. A. David, Sundara Vadivelan.B, Raguram.S
Keywords
Transparency, Ad Fraud, Smart Contracts, Data Privacy, Decentralization, User Control, Audience Targeting, Measurement & Analytics, Tokenization, Incentives, Supply Chain Transparency, Consumer Trust, Real- Time Bidding, Immutable Ledger, Ad Spend Efficiency
Abstract
Blockchain technology has the potential to revolutionize digital advertising by addressing key challenges such as transparency, fraud, and data privacy. By providing a decentralized and immutable ledger, blockchain enhances transparency in ad transactions, allowing advertisers to track spending and verify placements. The technology also reduces ad fraud through smart contractsand verified identities, ensuring advertisers only pay for genuine engagements. Additionally, blockchain empowers users by giving them control over their data, fostering trust in the advertisingecosystem. Improved targeting, enhanced measurement, and the ability to create token-based incentives further contribute to a more efficient and user-centric advertising environment. As the digital landscape evolves, blockchain could play a pivotal role in reshaping the future of advertising.
IJCRT's Publication Details
Unique Identification Number - IJCRT2410014
Paper ID - 269874
Page Number(s) - a122-a134
Pubished in - Volume 12 | Issue 10 | October 2024
DOI (Digital Object Identifier) -
Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Mr. A. David, Sundara Vadivelan.B, Raguram.S, "THE POTENTIAL OF BLOCKCHAIN TECHNOLOGY IN TRANSFORMING DIGITAL ADVERTISING", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 10, pp.a122-a134, October 2024, Available at :http://www.ijcrt.org/papers/IJCRT2410014.pdf
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Volume 13 | Issue 12
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December 2025
Volume 13 | Issue 12
Last Date :
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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