Published Paper Details:

Current business-to-business environment requires effective techniques form generating and qualifying leads for the sale to occur. This work presents a concept of the Generative AI system that would augment the described processes with the help of the profiles generated from various sources such as CRM databases, web scraping, and market research. Applying the lead behavioral indicators in real-time, the AI model evaluates the probability of a lead converting to a sale and thereby shortens the sales cycle by an average 30 % in pilot projects. It is composed of data integration, creation of an AI model, and of assessing performance using one or more case studies. A synthesis of key details show marked improvements in the quality of the leads as well as in the overall operation showing the flexibility of the system for sales processes. The study highlights that Generative AI has the potential to revolutionize B2B selling and provides practical information for organizations that seek to exploit innovative technologies to gain an edge on their rivals.