Published Paper Details:

Insurance awareness among working women policyholders is a pivotal area of research within the insurance industry, reflecting the evolving the role of women in society and their unique financial needs and priorities. This study aims to analyze the factors influencing insurance awareness among working women policyholders. It utilizes a mixed-methods approach, incorporating both primary and secondary data sources. The Primary data were gathered from a sample of 300 working women policyholders in Coimbatore District. Analysis of the primary data employed methods such as simple percentage analysis, z-tests, ANOVA, Friedman ranking tests, correlation, and regression. The study reveals that by comprehending the intricate dynamics of these factors and addressing working women's preferences and priorities, insurers can cultivate meaningful relationships, enhance customer satisfaction, and contribute to a more inclusive and responsive insurance ecosystem. This approach is crucial for meeting the diverse needs of working women policyholders across various life stages and circumstances.