Published Paper Details:

The gaming industry has undergone a significant transformation with the proliferation of microtransactions, which have become a pivotal revenue model. This study explores the impact of microtransactions on player behaviour, focusing on retention, engagement, fairness perceptions, and overall satisfaction. By integrating quantitative data from surveys and in-game metrics with qualitative insights derived from interviews and online discussions, the research assesses how various types of microtransactions--such as cosmetic and pay-to-win--affect the gaming experience. The results indicate that while microtransactions can enhance player engagement through additional content and customization options, they may adversely affect player retention and satisfaction if perceived as unfair or disruptive to gameplay balance. These findings underscore the importance of developing monetization strategies that are both ethical and conducive to a positive gaming experience, providing valuable insights for developers aiming to balance revenue generation with player satisfaction.