Published Paper Details:

This study investigates customer perceptions of e-banking facilities at Tamilnad Mercantile Bank (TMB) with a focus on Tirupur city. It aims to evaluate how customers view the convenience, security, and efficiency of TMB's digital banking services. Using a combination of surveys and interviews, the research gathers data from a diverse sample of TMB customers in Tirupur. The findings reveal varying degrees of satisfaction across different aspects of e-banking, including ease of use, transaction speed, and customer support. Key factors influencing customer perceptions include the reliability of online transactions and the quality of technical assistance. The study concludes that while many customers appreciate the innovative features of TMB's e-banking services, there is room for improvement, particularly in enhancing security measures and streamlining customer support. Recommendations are provided to help TMB enhance its digital offerings and better meet the needs of its customer base in Tirupur.