Published Paper Details:

Privacy and Security of the consumer data has become one of the most significant issue in this technological advancement era and this became one of the threat in the growth of E-commerce Platforms. The rapid technological changes advanced by online platforms, virtual assistance, artificial intelligence etc. are changing the way we shop online. This shift in E-commerce has increases the risk of privacy issue of the consumers. Therefore by understanding the consequences of privacy concerns and how it can be prevented can help provide an effective solution. This research paper investigates about the effects on data privacy concerns over Consumer Trust and examines the relationship between data privacy, trust and security concerns with the adoption of E-commerce Platform. The result shows that there has an immense influence on the consumer's trust regarding data privacy and security concerns while using E-commerce Platform.