Published Paper Details:

The pervasive influence of social media has transformed various aspect of daily life, including public health. This abstract examines the multifaceted effects of social media on public health exploring both its potential benefits and risks. On one hand, social media platforms facilitate rapid dissemination of health information, enabling public health campaigns to reach diverse populations quickly and efficiently. They also provide support networks for individuals managing chronic conditions and mental health issues, enhancing community engagement and access to resources. This review synthesizes current research on the influence of social media on public health highlighting the need for balanced approaches that leverage its benefits while mitigation its risks. Future research should focus on developing strategies to improve information accuracy, enhance digital literacy, and promote healthy online behaviors. Addressing these issues is crucial for optimizing the role of social media in supporting public health objectives and improving overall population well-being. Conversely, social media also presents challenges that can negatively impact public health. The spread of misinformation and health related myths can undermine public health efforts and contribute to harmful behaviors. Additionally, the prevalence of health - related anxiety and the impact of online interactions on mental well - being are areas of concern, with evidence suggesting that excessive social media use may be linked to increased rates of depression and anxiety.