Published Paper Details:

Electric cars are driving a significant shift in consumer adoption as more people are transiting themselves from traditional internal combustion engine vehicles to embrace the promise of cleaner and sustainable transportation. This study investigates the key factors influencing the consumer adoption of electric cars in Odisha. Based on the theory of unified theory of acceptance and use of technology 2( UTAUT 2) , Theory of planned behavior, Value belief norm theory a conceptual framework is developed with 3 additional constructs namely :- Brand anthropomorphism, Brand love, , and status motivation . A cross sectional design is formulated in the study with the method of purposive sampling.Data is collected from 12 districts of Odisha with the sample of 400 respondents. Data were analysed using the method of Partial least square structural equation modelling using SMART PLS 3, to test the hypothesis and conceptual model.The findings revealed Performance expectancy, Effort expectancy, Hedonic motivation, Price value, Facilitating condition, Attitude, Brand love, Brand anthropomorphism, Biospheric values and Status motivation positively influence consumer adoption. Simultaneously , the Researcher analyzed the effect of control variables on consumer adoption and findings signifies that Gender specially Males, Age group of people within 28-40, married people, Govt / private job holders, Peoples having monthly household income between Rs. 50,000 - 1,00,000, Car users having previous driving experience, and the person's having more than one car in household have significant influence on consumer adoption of electric cars