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Published Paper Details:
Paper Title
A Conceptual Model of Effect of Perceived Price and Perceived Quality with Mediating Role of Perceived Value on Consumer Satisfaction towards Gluten-Free Products
Authors
Kunal Sharma, Kusum Gupta
Keywords
Consumer satisfaction, Gluten-free, Perceived price, Perceived quality, Perceived value.
Abstract
Gluten-free market has a place in main stream of food products from the niche segment. Purpose of this research paper is to be developed a model to study the effect of Perceived Quality (PQ) and Perceived Price (PP) on Consumer Satisfaction (CS) among consumers consuming gluten-free products in the state of Punjab. This model further proposes to evaluate the mediating effect of perceived value (PV) on Perceived Price (PP) and Consumer Satisfaction (CS) and interference of Perceived Value (PV) between Perceived Quality(PQ) and Consumer Satisfaction(CS) towards gluten-free products.
IJCRT's Publication Details
Unique Identification Number - IJCRT2409129
Paper ID - 268732
Page Number(s) - b107-b115
Pubished in - Volume 12 | Issue 9 | September 2024
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Kunal Sharma, Kusum Gupta, "A Conceptual Model of Effect of Perceived Price and Perceived Quality with Mediating Role of Perceived Value on Consumer Satisfaction towards Gluten-Free Products", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 9, pp.b107-b115, September 2024, Available at :http://www.ijcrt.org/papers/IJCRT2409129.pdf
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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