Published Paper Details:

Abstract: This research paper explores the profound impact of advertising on economic empowerment and consumer behavior, emphasizing how advertisements shape consumer perceptions and drive product sales. It delves into the ethical concerns surrounding the portrayal of women in advertisements, examining how such depictions can perpetuate harmful stereotypes and influence societal attitudes towards women. The study also highlights the psychological effects of visual advertising, particularly on adolescents, and discusses the broader social implications of using sexualized imagery in marketing. Through expert opinions and scientific insights, this paper offers a comprehensive analysis of how advertising not only promotes products but also molds societal norms and values. Advertising is a powerful force that drives global economic activity, playing a crucial role in reinforcing commercial success. The two key factors in selling a product are its quality and its advertisement. While a product's quality ensures repeat sales, advertising is essential for initially introducing the product to consumers. The creation of an advertisement involves careful planning by the advertiser or advertising agency, determining what to showcase and how to present the product visually. The approach of an advertisement depends on the type of product, target audience, presentation method, and budget. Crafting a successful advertisement requires a high level of skill, as it must effectively connect with the audience and convey a compelling message that encourages consumers to try the product. Advertising has become an integral part of daily life, influencing consumer decisions through visual and auditory media. Often, advertisements utilize images of women to attract attention, even when such imagery is irrelevant to the product being promoted. As of 2024, issues related to the portrayal of women remain significant and pervasive across all levels of society. The objectification of women and their treatment as secondary to men are two inhumane practices that contribute to various problems faced by women. These practices not only reinforce negative stereotypes but also create environments in which women can become victims of these harmful attitudes.