Published Paper Details:

Abstract The aim of the study is to investigate the awareness of financial products and services among tribal community in Kannur district by focusing basic banking services and technology oriented financial products and services. In recent years, form of financial transaction has vast challenge in all transaction methods due to the development of communication and transaction technology. All the societies adopted the same along with the development but the socially and educationally weaker section lag behind it, especially tribal communities. A well-structured form of survey methodology is applied to investigate the awareness of financial products and services among the tribal community in the study area. The sample of 200 tribal households from Aralam panchayat of Kannur district (Kerala) was randomly selected. The study found that the majority of the members of the tribal community have adequate awareness on basic banking services. But most of the persons from tribal communities not aware about the financial products and services provided by the banks especially technology oriented services.