Published Paper Details:

Social media has grown importance as a campaigning tool in the Indian electoral system after 2014 Lok Sabha Elections. Indian Audience understood the power of Social media in Politics when Narendra Modi was elected as the Prime Minister Twice in 2019. Social media platforms are thought to be crucial in enticing voters, especially the youth. It is inexpensive, facilitates faster and is suitable for running campaigns in simpler form. It is not yet known that how politicians use various social media platforms for political communication, despite the fact that a lot of study has focused on online campaigning, especially on the use of Twitter as a most common platform for political communication. In order to share tweets online, Twitter work closely with media, Indian officials, to ensure that tweets get disseminated well to the users. Political parties and candidates can more quickly and effectively contact a large number of voters through Twitter. This research is based on the use and growth of social media in the political sphere and how it affects popular participation in politics and society at large. It aims to investigate the connection between the social media as a tool for Indian political party's election campaigns. The use of social media as an instrument for voter outreach will be the first topic of the study. Additionally, it talks about how Indian politicians have used Twitter to run campaigns during the election. This study analytically evaluates recent political events in India that have only been reported on Twitter. The 2022 parliament elections were primarily conducted online. Parties and candidates have been forced to depend more on social media as a result of Election Commission of India (ECI) restrictions on in-person campaigning. So, this study concentrate on how Punjab election candidates and groups utilized Twitter. Only verified Twitter accounts were taken into consideration for this study, and as of the stated date, the relevant information is still accurate