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Published Paper Details:
Paper Title
Comparative analysis of marketing strategies adopted by E-commerce companies and Physical retail outlets with reference to White goods
Authors
CHITRESH SHRIVASTAVA, DR. RISHI SHARMA
Keywords
White goods, marketing strategies, E-Commerce
Abstract
Consumer durable industry has been increasing and their different companies which are during with electronic items associated with big industries and some app providing these white goods which are for use in the household like television, cooler, air conditioners, refrigerators and personal computers. These white goods could have industrial use or they could be used in the household. There are different companies which are dealing with white goods and there is lot of competition based on the features which exist in these white goods hence the consumers find it bit difficult to decide which white good they should buy for their household. The companies are utilizing their own marketing strategies so that they can capture a bigger portion of the market and more people will be interested in buying products from them.
IJCRT's Publication Details
Unique Identification Number - IJCRT2408264
Paper ID - 267440
Page Number(s) - c409-c421
Pubished in - Volume 12 | Issue 8 | August 2024
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
CHITRESH SHRIVASTAVA, DR. RISHI SHARMA, "Comparative analysis of marketing strategies adopted by E-commerce companies and Physical retail outlets with reference to White goods", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 8, pp.c409-c421, August 2024, Available at :http://www.ijcrt.org/papers/IJCRT2408264.pdf
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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